RULLOUT was built in the deepest part of my imagination — conjured from hurt, sculpted by pain caused, and constantly growing through favor. It's more than a brand. It’s a decision. It’s expression. It’s art that moves — on paper, on fabric, and in everyday people.

Founded by artist Ralph Pitts, RULLOUT was born from a desire to bring raw expression and an ongoing story to life through apparel and original art. Every piece is an extension that reflects the ebbs and flows of life — the good, the bad, the indifferent, and the truth of the world we live in. With every piece, you're not just adding to a collection — you’re connecting with a movement.

These pieces are here to propel the culture further. RULLOUT portrays PEACE. It captures all of our beautiful Afrocentric features, depicts those brief moment of tranquility, and conjures lived experiences and emotions we feel everyday. We don’t chase the mainstreams of life — we chase passion, we embrace short comings. Grit. Culture. We stay rooted in originality and real connection.

Whether it’s the hottest drop of merch, an engagement that was needed to have, or art pieces that speak louder than captions — every instance is a personification of what RULLOUT is.

Impactful, Intentional, and Irreplaceable.

RULLOUT isn’t here to fit in.
It’s here to stand out, stand up, and stand solid.

Welcome to the rollout.
Your world. Your voice. Your expression.